The internet can be a great resource for shoppers looking to expand their choices of products to buy and is an invaluable way to save money. Online stores are highly competitive, not only with other online stores, but also with brick-and-mortar competitors. Price-comparison websites make deal hunting easier and also help guide shoppers to online stores with the best reputations by posting reviews submitted by other shoppers.
The boom is largely due to the millennial generation, which is more tech-savvy than the previous generations. They are social animals and they love to shop!
The convenience of being spoilt for choice and getting the best price offers, right at home adds a whole new dynamic to the experience of the Indian shopper. Millennia’s not only want to save time, but also get the best bang for their buck!
To most of us, a world without e-commerce would sound absurd now. From making e-payments for electricity and water bills to sending flowers and cake on your spouse’s birthday, everything seems to have taken an online avatar.
Online Marketing is not free as the cost of hardware, software, website design, online distribution cost, maintenance, and yes time, all should be factored in to the cost of providing your product and services. Many people are there who still prefer the live interaction when they buy. This may deter customers from buying if you have a small business with one location.
Many people are very confused about online marketing or Internet marketing. If you want to find the meaning of online marketing then you will find that it is the ability to market your services on the internet. It is just like a coin that has two sides as on one side it has so many advantages while on the other side Online Marketing has some disadvantages as well.
The Online Marketing has showed the ruining condition of traditional Indian Market. It has ruined the market and the taste of people. People / Customers started leaving the physical market and preferred to go with online market which has ruined the taste of kids as well. The Indian Market has seen great crises from the traditional market and seen the people moving to the online platform.
One of biggest pain-points (other than the whopping 20% real estate cost) for the offline retailers, is the pricing of the products offered online. To win over more customers, online merchants make such discount offers that the Indian consumer just cannot refuse. The pricing could be via direct discounts or offers at checkout. Either ways, when the prices online seem much lower than the physical retailers; consumers tend to touch and feel the items first at a retail store on location and then buy them online – this phenomenon is actually termed as ‘show rooming’ which offline retailers have now started to take note of and are obviously unhappy with.
Undoubtedly, Online Shopping Sites are giving tough Competition to all the Small Stores.
The majority of online marketers lack enquiry response, programs and customer services. Therefore, your many online visitors have already have painted your website as poor service before contacted you.
Also the majority of sites are having poor navigation that makes it tough for the visitor to find what they are looking for.
Sometimes a deal that looks great falls short of what has been advertised. Communicating dissatisfaction can be difficult online and often takes enormous patience and tenacity to achieve satisfaction.